Andare oltre il termine artigianale

“What is ‘craft’? Homemade? Then the use of stainless-steel and machines would seem un-craft. Size? Then ‘craft’ punishes craft’s success. Taste? Then size doesn’t matter. Quality? Then many small breweries quite often are not ‘craft.’ At their worst, craft’s apostles can sound shrilly solipsistic. The term ‘craft’ has become as meaningless as the term ‘IPA,’ and as irrelevant as mud for the enjoyment of beer.”